Lead management CRM with Meta CAPI built in

Every ad lead, answered.
Every rupee, accounted for.

Velro CRM captures every Meta ad lead the second it arrives, keeps your team on top of follow-ups, and sends qualification signals back to Meta so it finds more people like your best customers.

  • Server-side CAPI
  • Live in 15 min
  • No lock-in
  • GST included

Today's pipeline

Live

Priya Sharma

IG Reel · Lead form B

Qualified

Imran Qureshi

FB Feed · Retargeting

Site visit booked

Anjali Rao

IG Story · Lookalike 3%

Converted

CAPI event fired

POST /v20.0/{pixel}/events

Anjali Rao → CompleteRegistration · hashed email + phone · 214 ms

Meta optimises delivery

Better leads · fewer junk enquiries

Average setup time
15 min
Meta CAPI events
Server-side
Never per seat
Flat rate
Free trial
14 days

Unique to Velro

Meta goes blind after the form submit. Velro closes the loop.

Meta knows someone filled your form. It never learns who qualified, who answered the phone, or who paid. So it keeps buying form-fillers. Velro sends the rest of the story back, server-side.

  1. 01

    Ad clicked

    Someone taps your Meta ad and opens the Instant Form.

  2. 02

    Lead captured

    Velro receives the lead in seconds with full ad attribution.

  3. 03

    Rep works it

    Assignment, call, notes and stage update inside one screen.

  4. 04

    Signal fires

    Velro sends the mapped CAPI event to Meta, server-side.

  5. 05

    Meta optimises

    Delivery shifts toward people who look like your closers.

How it works

Up and running in 15 minutes

Four steps, no developer, no tag manager, no agency retainer.

01

Connect

Paste your Meta Pixel ID and access token from Events Manager, then link your Instant Forms. The onboarding wizard walks through both.

02

Configure

Name your pipeline stages, add custom fields, invite your reps and choose how new leads get assigned.

03

Map events

Point each stage at the Meta CAPI event it should fire. No developer, no code, no tag manager.

04

Work and optimise

Your team works the pipeline. Velro keeps Meta informed, and your cost per qualified lead starts falling.

Pricing

Flat, transparent, GST inclusive

No per-seat trap. Unlimited leads on every plan, extra reps at ₹499 a month.

Starter

₹999

/month · GST inclusive

  • Full lead pipeline & stages
  • Meta Instant Form capture
  • Tasks, notes & call logs
  • Basic funnel analytics

Professional

₹1,499

/month · GST inclusive

  • Everything in Starter
  • Configurable Meta CAPI events
  • Automatic lead assignment
  • Custom fields & duplicate detection

Scale

₹8,094

for 6 months · ₹1,349/mo

  • Everything in Professional
  • Priority onboarding session
  • Multi-pipeline support
  • Advanced attribution reports

Proof

What changes in the first month

Fewer junk enquiries, faster first response, and a straight line from creative to revenue.

"We were losing enquiries in a WhatsApp group. Two weeks after moving to Velro our cost per site visit dropped by a third because Meta finally knew which leads were real."

Rahul M.Director, residential projects

"The CAPI mapping took ten minutes and I am not technical. The daily callback list is what my counsellors actually live in now."

Sneha K.Founder, admissions consultancy

"Flat pricing was the deciding factor. Adding my fifth rep did not triple the bill like it would have on the big CRMs."

Arjun P.Sales head, interiors studio
Velro CRM
15-minute onboarding Hashed PII on every CAPI call 14-day free trial

Free · 20 minutes · no pressure

See Velro running on your own ads

Book a free 20-minute walkthrough. We map your pipeline to Meta CAPI events live, using your pixel, and answer everything before you spend a rupee.