Us vs them

You're not too small for a CRM. They're too big for you.

The enterprise CRMs were designed for large sales orgs, then priced per seat and sold to you. Here is what that costs — and what it still doesn't do for Meta advertisers.

CapabilityVelro CRMZoho CRMSalesforce
Meta ads, where the leads come from
Built around Meta Ads lead flow
Yes
Generic pipeline
Generic pipeline
Instant Form leads arrive in seconds
Native
Via integration
Via integration
Conversions sent back to Meta (CAPI)
Built in
Needs a developer
Needs a developer
Campaign, ad set & ad on every lead
Yes
Partial
Partial
UTM, GCLID & click-to-WhatsApp captured
Yes
Partial
Partial
Working the leads
Custom stages & fields
Yes
Yes
Yes
Automatic lead assignment
Included
Higher tier
Higher tier
Duplicate detection
Yes
Yes
Yes
Tasks, callbacks & reminders
Yes
Yes
Yes
Analytics & team leaderboard
Included
Higher tier
Higher tier
What it costs
Set up and running in
~15 minutes
Days
Weeks + consultant
Priced per user?
No — flat rate
₹1,400 / user / mo
≈ ₹2,100 / user / mo
What a 5-person team pays
₹2,996 / mo
₹7,000 / mo
≈ ₹10,500 / mo
GST
Included
+18% on top
+18%, billed in USD

Competitor capabilities and list prices as published on their sites, before GST. Team cost assumes 5 users. Where a competitor can do something with development work, we say so.

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Switching from a spreadsheet or another CRM?

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