Features
Velro is purpose-built for businesses running Meta Ads. Each feature exists to move a lead one step closer to closed — and to tell Meta about it.
Map pipeline stages to Meta Conversions API events. When a rep marks a lead qualified or converted, Velro fires the signal server-side so Meta learns which leads actually close.
Connect Meta Instant Forms once. Leads land in Velro within seconds, with campaign, ad set and ad name attached to every record.
Custom stages, custom fields, custom lost reasons. Build the pipeline your team already speaks, not a generic enterprise funnel.
Tasks, callbacks and reminders sit on the lead itself. Reps open Velro and see exactly who to call next, in priority order.
UTMs, GCLID, click-to-WhatsApp and referrer captured automatically, so you can see which creative produced revenue, not just clicks.
Admins see everything. Sales reps see only their assigned leads. Round-robin or rule-based assignment keeps distribution fair.
Conversion rate by stage, ageing leads, rep performance and CAPI delivery health on one dashboard, refreshed live.
One tap to WhatsApp or call from the lead record, with the conversation logged back against the lead automatically.
Encrypted at rest and in transit. Email and phone are SHA-256 hashed before they ever reach Meta. Your data is never resold.
Capability index
Pick a capability on the left. Each one is written as a spec sheet, not a sales bullet.
Capability 01
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Tell Meta which leads actually qualified and converted, straight from your CRM, server-side.
The loop
From ad click to optimisation signal, in five moves and without a spreadsheet in sight.
Someone taps your Meta ad and opens the Instant Form.
Velro receives the lead in seconds with full ad attribution.
Assignment, call, notes and stage update inside one screen.
Velro sends the mapped CAPI event to Meta, server-side.
Delivery shifts toward people who look like your closers.
Free · 20 minutes · no pressure
Book a free 20-minute walkthrough. We map your pipeline to Meta CAPI events live, using your pixel, and answer everything before you spend a rupee.
