How it works
Live in fifteen minutes. No developer.
You need two things from Meta Events Manager and about a quarter of an hour. The onboarding wizard handles the rest.
Connect
Paste your Meta Pixel ID and access token from Events Manager, then link your Instant Forms. The onboarding wizard walks through both.
Configure
Name your pipeline stages, add custom fields, invite your reps and choose how new leads get assigned.
Map events
Point each stage at the Meta CAPI event it should fire. No developer, no code, no tag manager.
Work and optimise
Your team works the pipeline. Velro keeps Meta informed, and your cost per qualified lead starts falling.
Closing the loop
What Meta learns, and when
Meta knows when a form is submitted. Without CRM feedback it never learns what happened next — so it keeps buying form-fillers. Velro sends the rest of the story.
- 01
Ad clicked
Someone taps your Meta ad and opens the Instant Form.
- 02
Lead captured
Velro receives the lead in seconds with full ad attribution.
- 03
Rep works it
Assignment, call, notes and stage update inside one screen.
- 04
Signal fires
Velro sends the mapped CAPI event to Meta, server-side.
- 05
Meta optimises
Delivery shifts toward people who look like your closers.
What you need
The whole checklist
Nothing here requires an agency or a tag manager.
- A Meta Business account with a Pixel / dataset
- A system user access token from Events Manager
- At least one Instant Form on your lead ads
- Your pipeline stages, written down in plain words
- Your reps' names, emails and phone numbers
- 15 minutes and a cup of coffee
Free · 20 minutes · no pressure
See Velro running on your own ads
Book a free 20-minute walkthrough. We map your pipeline to Meta CAPI events live, using your pixel, and answer everything before you spend a rupee.